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The Avoka Group
Personal Strategy. Small Business Strategy

learning. insights. news.

The latest on interesting research, case studies,
and actionable steps you can use to improve your own strategy.


Ready for a Change?
Ready for a Change?

Feeling stuck, underappreciated, or just excited to try something new but don't know how to start?

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Barbara WhiteJuly 26, 2024
Why You Need An Investor Acquisition Strategy
Why You Need An Investor Acquisition Strategy

Are you searching for capital but struggling to find it?

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Barbara WhiteJuly 19, 2024
Where's the Money? Supporting Women Entrepreneurs at Citrine Angels
Where's the Money? Supporting Women Entrepreneurs at Citrine Angels

Barbara White elected to the Board of Citrine Angels.

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Barbara WhiteMarch 5, 2024
Case Study: Non-Profit Thrives After Pandemic
Case Study: Non-Profit Thrives After Pandemic

Your strategic plan is only good if you can operationalize it.

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Case StudyBarbara WhiteOctober 30, 2023
Succession Planning for the Win
Succession Planning for the Win

Why you should always be building your own succession plan.

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Entrepreneurism, Small Business, StrategyBarbara WhiteJuly 26, 2023
The Avoka Group CEO Recognized for Entrepreneurial Excellence
The Avoka Group CEO Recognized for Entrepreneurial Excellence

Accelerating healthcare innovation.

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Barbara WhiteApril 21, 2023
Operational Discipline Can Make All The Difference
Operational Discipline Can Make All The Difference

A few strategically placed process improvements can make all the difference in your bottom line.

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Small Business, StrategyBarbara WhiteMarch 13, 2023
Visualize Your Leadership
Visualize Your Leadership

Learn how to trigger some really interesting things in our brains to help us stay focused and reach higher.

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Barbara WhiteDecember 12, 2022
Be less distracted, less stressed, and get more done.
Be less distracted, less stressed, and get more done.

Drive targeted action and achieve greater results with less conflict.

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Barbara WhiteSeptember 22, 2022
The Avoka Group CEO Joins Gaingels
The Avoka Group CEO Joins Gaingels

Increasing access to capital for small businesses.

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Entrepreneurism, Small Business, NewsBarbara WhiteJuly 30, 2022venturecapital, investing
6 Resources to Help You Plan For When You Retire
6 Resources to Help You Plan For When You Retire

Get ready to explore all of the interesting possibilities!

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Barbara WhiteMarch 30, 2022
Why you need a Value Proposition for your employees
Why you need a Value Proposition for your employees

We all need to up our game to find the right people.

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Barbara WhiteFebruary 2, 2022The Avoka Group LLC
Make Rules, Not Decisions
Make Rules, Not Decisions

It doesn’t have to be paralyzing…

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Barbara WhiteSeptember 30, 2021
Positioning  > Predicting
Positioning > Predicting

Structure is innovation’s friend.

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Entrepreneurism, Small Business, StrategyBarbara WhiteSeptember 17, 2021The Avoka Group
Case Study: Growth Game Plan
Case Study: Growth Game Plan

A great opportunity isn't great if it doesn't align with your business goals. Stay focused on your strategy and chart your own path.

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Case Study, Entrepreneurism, Small Business, StrategyBarbara WhiteMay 21, 2021strategy, small business, growth goals
What Founders Told Us About Their Company Growth
What Founders Told Us About Their Company Growth

The space between the start-up and a stable, profitable business can be challenging.

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Case Study, StrategyBarbara WhiteApril 12, 2021smallbusiness, strategy
Can You Cultivate Your Purpose?
Can You Cultivate Your Purpose?

Your purpose isn’t static, it evolves. Take some time to invest in cultivating a new purpose that fits who and where you are today.

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Career Pivot, Personal StrategyRachel WalshMarch 22, 2021
Is Your Small Business Stuck in the Valley?
Is Your Small Business Stuck in the Valley?

How small businesses can get unstuck and jump start their way to greater growth.

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Entrepreneurism, StrategyVarun JoshiMarch 16, 2021The Avoka Group LLC
Transition Video Series: From Corporate to Artist
Transition Video Series: From Corporate to Artist

You can turn that passion into a career! Find out how.

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Career Pivot, Personal StrategyRachel WalshMarch 13, 2021The Avoka Group
How To Find Your Strategy Sweet Spot
How To Find Your Strategy Sweet Spot

Successful strategies have to be the right size. Learn how to find your own strategy sweet spot.

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StrategyBarbara WhiteFebruary 12, 2021
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